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Marketo Engage’s program templates and tokens are the backbone of a scalable marketing operations Center of Excellence. A robust template library will help you quickly and accurately implement webinars, gated content, events, and more. The more you can tokenize your program templates, the less time ...
Great tip to put the most limiting filter at the top, I didn't know about that!
Thanks for detailing this out, Kyle! I've used them a few times and they're really great. For example, we have a website quiz vendor, and the results come through to Marketo as integer fields. I need to translate those integer field values into a string field value (e.g. "Score = 1" translates into ...
Great tip, Caroline! I updated the post.
If you’re preparing to take a Marketo Engage certification test, you may be wondering what it’s like to take it remotely from your own home. I’ve compiled advice that I’ve gotten from other Marketo Engage Champions as well as my own experience taking the Adobe Certified Expert-Marketo Engage Busines...
This is great! Thanks for the tips about how to give Support the info they need to remap a field properly. I've done a lot of remapping when I have a field in Marketo that I need to make available in SFDC. You have to create the SFDC field, wait for it to sync to Marketo, and then have support remap...
Oh that's an interesting thought, Katja! You could also create a smart list of those people and have it sent to you as a report weekly if you don't need to follow up immediately.
It’s almost Halloween, so this seems like the perfect time to talk about something even more scary than ghouls and goblins: silent problems in your Marketo instance! There is a whole world of issues lurking behind the closed doors of your Marketo instance, waiting to jump out and scare you. Never fe...