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This is great! I never totally understood the difference between adding people to a program rather than to a list–I always do list. What is the explanation for the answer?
OK thanks for clarifying, because that's what I thought too.
I'm not sure I can ever get my team onto a ticketing system, but I like the way you've outlined the team setup and the request process. Right now our MOPs team is just one person (me) but as our department scales this framework will definitely come in handy.
This is really interesting! I've only used smart campaigns for trial drips. How would this change if you wanted people to receive time-based emails and also product usage-based emails? At my last company, I used smart campaigns to trigger emails if someone did or didn't do a particular action in the...