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Oooh that's a good way to frame things!
Thanks for explaining all your use cases! I have a question about the sales rep links—how do you manage that, considering Sales can have a lot of turnover?
Great news! Do the chat support people have access to our instance like regular support reps?
I understand Engagement programs in theory, but in practice they're really complicated. I can't conceptualize how this would be done with a custom object. I would love to see screenshots and explanations, and an understanding of why an Engagement program makes more sense than a Default.
If they roll Marketo Summit into Adobe Summit, I hope they continue the depth and breadth of the Marketo breakout sessions! I think they keynotes and more thought leadership-type sessions would be fine to be streamlined, but I get a lot out of the more technical sessions and workshops.
This is such a good tip. I am totally guilty of this. I'm trying to complain less out loud about Marketo too (even when it's super frustrating!).
I was under the impression that if you upload to a list within a program, you have to choose an AP. It's starred to indicate required.
Heads up to anyone who didn't take the exam prep class—you're expected to have read Marketo's Definitive Guide to Lead Scoring.
Does anyone know which reports have custom columns? I know Lead Performance is one of them...