Amy_Goldfine

Yes, there's definitely a balance between staying on-track to accomplish the set goals and being able to shift as priorities adjust.

I never really understood why you would want to use tokens in scoring, but I just realized that it's so much easier to see /update all your scores in one place by looking at the tokens! Genius!

We were a very tight team at the time: There was really only 3 of us in Marketing, 1 web developer, and 1 SFDC Admin. But I think had we been much bigger, we would have had communication issues and would have had to be very thoughtful about how you communicate to different people/teams!

Great story! I think it's great how they included stakeholders across teams and were thoughtful about what to bring to the steering committee vs keep internal to MOPS. I transitioned my last company from a different MA platform to Marketo, but we were much smaller so our needs were not as complex.

Me too! Everyone has such a different path.

This is great, Beth! I was never quite clear how to best use snippets, this is super helpful.

This is really helpful! We are not currently using Marketo LPs but are exploring using them for certain use cases. Nobody likes our current CNAME and I would need to create a new one if we were going to move forward with this.

Grace, this is an awesome post, going to share with my team. I wholeheartedly agree that "Your in editor experience is critically dependent on your email template." I once met someone who was new to Marketo and was kinda thrown in the deep end with no training. She wanted help with an email...and I ...

I also love templates and tokens! I'm slowlyletting other people (like field marketing) build programs from templates. I hadn't thought about creating workflow diagrams, that makes a lot of sense in training!For me, a CoE goes hand-in-hand with request forms. We don't actually use proper forms, but ...