Level 10 - Champion Alumni
Joined the community 05-06-2017
Level 10 - Champion Alumni
San Francisco, CA
Senior Manager, Marketing Operations
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Yes, there's definitely a balance between staying on-track to accomplish the set goals and being able to shift as priorities adjust.
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The new year is a great time to think about adding capacity to your team, and it’s often easier to get budget to hire a consultancy than to hirein-house. Bringing in outside help i...
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I never really understood why you would want to use tokens in scoring, but I just realized that it's so much easier to see /update all your scores in one place by looking at the to...
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We were a very tight team at the time: There was really only 3 of us in Marketing, 1 web developer, and 1 SFDC Admin. But I think had we been much bigger, we would have had communi...
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Great story! I think it's great how they included stakeholders across teams and were thoughtful about what to bring to the steering committee vs keep internal to MOPS. I transition...
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Me too! Everyone has such a different path.
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This is great, Beth! I was never quite clear how to best use snippets, this is super helpful.
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This is really helpful! We are not currently using Marketo LPs but are exploring using them for certain use cases. Nobody likes our current CNAME and I would need to create a new o...
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Grace, this is an awesome post, going to share with my team. I wholeheartedly agree that"Your in editor experience is critically dependent on your email template." I once met someo...
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I also love templates and tokens! I'm slowlyletting other people (like field marketing) build programs from templates. I hadn't thought about creating workflow diagrams, that makes...
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