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Yes! I'll point you to 2 articles on the topic--This is the original one I mentioned that I wrote:Is Your Marketing Operations Agency Delivering True ROI?and then this one is written by Alex Buckles, who used to be a Marketo sales rep. Here, he shares his perspective and how he'd advise customers on...
Nice post, Amy. Offering as an extension to the topic-- I too, have written an article about how to evaluate your MOPS agency partner and how to know if they are delivering true ROI, whether you are renewing a contract or signing for the first time. You can check it out here: http://bit.ly/35MNNEY