Jessica_Kao3

We also ensure that all the emails that the sales folks are sending to are filtered out for unsubscribes and email invalid before they hit up their send list.

I would also recommend removing embargo countries as well. Something that is easy to overlook.

Hi Thomas,If I understand your question correctly, I think there are two distinct parts. 1) How do I accurately capture web based traffic correctly and assign lead source as the example you described above?2) How do I capture lead source for other types of activity that are not from the website eith...

Hi Briana,In addition to using the A/B testing module in Marketo you also want to take into consideration how you set up the test. Here's an article to help you out. https://nation.marketo.com/community/champion/blog/2016/09/27/how-to-make-the-most-out-of-marketo-ab-test

We did a really silly holiday animated video and it was one of the most engaged emails of the year and drove a huge spike in traffic to our website so I am a big fan of holiday emails. We sent it around 2nd week of December. We weren't really pitching a product or anything but wove in the company ...

Hi David,It might help if we understood the goal of what you are trying to accomplish. I'm sure there might be another way to get at the question you are trying to answer.

If you have a tile on your home screen called Revenue Explorer then you have the multi dimensional reporting which is essentially a complex pivot table. Many of these reports are pulling in opportunity data from sales force. The documentation that you will find on Marketo describe on how to use th...

I don't have any pretty visuals but here are the definitions that I use. closed loop reporting - any metric that marketing is looking at (i.e. lead sources, channels, specific trade shows, etc) and tying it to the outcome on the sales side i.e. meetings, pipeline, closed revenueattribution - (i.e....

Hi Mike,So are you saying that the programs that you built are functioning like you wanted them to or that the results of the email cadence are not what you expected? If it's the first, without actually diving into your programs campaigns and flow steps it would be really hard to pinpoint. I comme...

Obvious one is to check the spam folder. If you send to a different test email does that work? For work email addresses I have seen this happen and need to have Marketo white listed by my IT dept.