Hi Nate,You hit the nail on the head why I do not set a usable success step in email programs because it will skew your results. I tend to stay away from having email blasts have t...
For Email programs I rarely if ever have that as a stand along program and never have opens or clicks as a success step. Let's take a look at the example if you do. I have an email...
I had the exact same thing happen. We found that there was a validation rule on the contact object in SFDC that requires the state to be a 2 letter character and anything that did ...
We've been experimenting with tracking product/application interest. So it's a bit more long term than a campaign but based on your example of product line, we are using product/ap...
Hi NateIt depends on a lot of things whether you want to have a 1:1 relationship. For the most part it is almost a 1:1 relationship. I'm actually giving a talk on addressing this q...
Also,Company Name is a field on the lead/contact object. This does not affect the account name which is tied to the opportunity object. Before you go and create a bunch of parallel...
Agree with Dan. The whole point of having unique program statuses for each channel is because in most cases they are different. For some channels like Paid Social, SEM, PPC, Online...
I have had a few instances where contacts were used exclusively. If you do that, you have to place a stronger emphasis on the use of contact status. In many cases leads are only cr...