Jessica_Kao3

Jessica_Kao3

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Date Last Visited
‎08-31-2022 11:55 PM
Level 10 - Champion Alumni
Joined the community 15-01-2016
Rank Icon Level 10 - Champion Alumni
Senior Director, Demand Operations
San Francisco
  • Re: What are your holiday email plans?

    We did a really silly holiday animated video and it was one of the most engaged emails of the year and drove a huge spike in traffic to our website so I am a big fan of holiday emails. We sent it around 2nd week of December. We weren't really pitching a product or anything but wove in the company ...

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    2203 2 0
  • Re: Smart Campaign Membership

    Hi David,It might help if we understood the goal of what you are trying to accomplish. I'm sure there might be another way to get at the question you are trying to answer.

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    2293 0 0
  • Re: Revenue Cycle Analytics

    If you have a tile on your home screen called Revenue Explorer then you have the multi dimensional reporting which is essentially a complex pivot table. Many of these reports are pulling in opportunity data from sales force. The documentation that you will find on Marketo describe on how to use th...

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    2567 0 0
  • Re: Closed Loop Reporting, Attribution, ROI

    I don't have any pretty visuals but here are the definitions that I use. closed loop reporting - any metric that marketing is looking at (i.e. lead sources, channels, specific trade shows, etc) and tying it to the outcome on the sales side i.e. meetings, pipeline, closed revenueattribution - (i.e....

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    1150 4 0
  • Re: Flow Steps To Manage Opened/Unopened Emails

    Hi Mike,So are you saying that the programs that you built are functioning like you wanted them to or that the results of the email cadence are not what you expected? If it's the first, without actually diving into your programs campaigns and flow steps it would be really hard to pinpoint. I comme...

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    3516 1 3
  • Re: Not receiving Sample Test Emails Anymore

    Obvious one is to check the spam folder. If you send to a different test email does that work? For work email addresses I have seen this happen and need to have Marketo white listed by my IT dept.

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    1529 0 0
  • solved badge Re: Acquisition Program not being recorded?

    You can only have one acquisition program and it should be the first one that a lead encounters. The flow that is set up is to ensure that you only change the acquisition program value if it is empty. You do not want to keep changing it. Only in rare instances would you change out an acquisition ...

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    3454 0 2
  • Re: Program Analyser not showing pipeline

    Agree with everything Josh said and check those things first.For FT pipeline to show up, you must have acquisition program and acquisition date. Joe Smith is a contact role on the opportunity. Joe Smith was acquired by a non operational program. The acquisition date has to be before the oppty cre...

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    1866 1 0
  • Re: Unable to Import Sales Owner related fields into Markeo

    Marketo cannot write to these two fields that you indicated they are Read only fields. Another way to go about this is to create a custom field "Uploaded Sales Owner". Then you can create smart lists and part out the data however you wish with a single upload. Then you can import them in and have...

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    3277 1 1
  • solved badge Re: Controlling Lead Nurture/Engagement Flow

    Without digging too deep into it, it has to do with the placement in the stream. So if you drag the new content to the bottom of the stream, they would continue forward in that order. Say they are on #3 and you add a piece and it's position #6, the next cast should preserve the order. Now if they...

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    2079 1 0

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Public Statistics
Date Registered ‎01-15-2016 03:08 PM
Date Last Visited ‎08-31-2022 11:55 PM
Total Messages Posted 298
Likes Received 337