Jessica_Kao3

We've been experimenting with tracking product/application interest. So it's a bit more long term than a campaign but based on your example of product line, we are using product/application interest scoring. This allows the tracking of folks and their engagement along a product across multiple cha...

Hi NateIt depends on a lot of things whether you want to have a 1:1 relationship. For the most part it is almost a 1:1 relationship. I'm actually giving a talk on addressing this question and the other question you posted but realized you are not here in the bay area otherwise I would invite you t...

Also,Company Name is a field on the lead/contact object. This does not affect the account name which is tied to the opportunity object. Before you go and create a bunch of parallel fields and then have to write a whole bunch of smart campaigns to populat those proxy fields, you might want to consi...

Agree with Dan. The whole point of having unique program statuses for each channel is because in most cases they are different. For some channels like Paid Social, SEM, PPC, Online Advertisement, Website - these program statuses are sometimes Member, Converted (success) or MemberVisited WebpageConv...

I have had a few instances where contacts were used exclusively. If you do that, you have to place a stronger emphasis on the use of contact status. In many cases leads are only created by the marketing side so it is easier to understand marketing contribution separate from what sales is doing. I...

You can write it into the interesting moments description using the tokens for that field.

We also ensure that all the emails that the sales folks are sending to are filtered out for unsubscribes and email invalid before they hit up their send list.

I would also recommend removing embargo countries as well. Something that is easy to overlook.

Hi Thomas,If I understand your question correctly, I think there are two distinct parts. 1) How do I accurately capture web based traffic correctly and assign lead source as the example you described above?2) How do I capture lead source for other types of activity that are not from the website eith...

Hi Briana,In addition to using the A/B testing module in Marketo you also want to take into consideration how you set up the test. Here's an article to help you out. https://nation.marketo.com/community/champion/blog/2016/09/27/how-to-make-the-most-out-of-marketo-ab-test