Jessica_Kao3

Also there is a marketo certification group here in the community as well if you have any questions. https://nation.marketo.com/groups/certification-study-group

I think this can't be done in an automated fashion since marketo ties data to leads and not the number of times a campaign is run. You can get around it by sending everyone a pending space, and then manually add people to a list that would trigger a confirmation and set up a separate list that woul...

I am a huge fan of global forms. You do not want to maintain 35 different forms. It will prove to be rather unscalable. You actually don't really need to put a pick list. Is the thank you page generic or is it unique to each of the 35 product pages? Either way its addressable. Since you know w...

Hi Rob,Agreed with all of the above. Program membership is used for reporting, understanding around a given tactic how far did people progress (via progression statuses). In a webinar, did they register, attend, no show etc. Smart campaign perform actions and do stuff which are separate from Prog...

Hi Michal,You choose, which leads to add as members of a program. You can be members of a smart campaign in a program and not be members of a program. Depends what data you are pulling with your API call.

Unfortunately, the utm parameters are a property at the lead level and not of the program level so there isn't a way to freeze that info in time or to associate that with the particular program. Depending on your goal I have used add to list to try to capture some of that information for reporting ...

Hi Erin,That's pretty much what I do. I have an MQL date and a Last MQL date. So the first time a lead MQLs the MQL date and the Last MQL date get's stamped.If it goes to nurture and comes back again, the Last MQL date gets stamped and changed but not the first. For Lead status, we have a special...

To add on to everyone else's comments. You want to use segments to delineate who get's what language and use dynamic content in the email. So you will have one email in marketo, and within that email depending on the segment, it will show the different languages. That way it is much easier to man...

If you truly plan on going down this path for personalizing your website, you could have a look at RTP since what you are describing is exactly what it does. Infer information about the person and show different things based on that information.

Hi Lisa,There are a few ways that I have addressed this in the past.1) Use Litmus and send a link to your stake holders. This also gives you the benefit of seeing how everything will render in multiple platforms, devices and email clients.2) If you are using the "view as webpage" link on the email,...