Level 10 - Champion Alumni
Joined the community 15-01-2016
Level 10 - Champion Alumni
San Francisco
Senior Director, Demand Operations
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Also there is a marketo certification group here in the community as well if you have any questions. https://nation.marketo.com/groups/certification-study-group
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I think this can't be done in an automated fashion since marketo ties data to leads and not the number of times a campaign is run. You can get around it by sending everyone a pendi...
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I am a huge fan of global forms. You do not want to maintain 35 different forms. It will prove to be rather unscalable. You actually don't really need to put a pick list. Is the th...
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Hi Rob,Agreed with all of the above. Program membership is used for reporting, understanding around a given tactic how far did people progress (via progression statuses). In a webi...
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Hi Michal,You choose, which leads to add as members of a program. You can be members of a smart campaign in a program and not be members of a program. Depends what data you are pul...
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Unfortunately, the utm parameters are a property at the lead level and not of the program level so there isn't a way to freeze that info in time or to associate that with the parti...
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Hi Erin,That's pretty much what I do. I have an MQL date and a Last MQL date. So the first time a lead MQLs the MQL date and the Last MQL date get's stamped.If it goes to nurture a...
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To add on to everyone else's comments. You want to use segments to delineate who get's what language and use dynamic content in the email. So you will have one email in marketo, an...
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If you truly plan on going down this path for personalizing your website, you could have a look at RTP since what you are describing is exactly what it does. Infer information abou...
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Hi Lisa,There are a few ways that I have addressed this in the past.1) Use Litmus and send a link to your stake holders. This also gives you the benefit of seeing how everything wi...
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