Michaela_Iery3

Marketo Employee

Joined the community 21-07-2016

Marketo Employee

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Principal Business Consultant

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Opportunity is Updated v. Added to Opportunity

by Michaela_Iery3 in Product Blogs 11-04-2016
Latest Post 02-11-2022 by Hchen151

I recently worked with a B2C client on a campaign where they were targeting leads when they reached a specific mid-stage of the sales cycle with some SMS and email messaging. In th...
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Re: Fun Fact Friday...{{default=edit me}}

by Michaela_Iery3 in Product Blogs 10-26-2016
Latest Post 10-26-2016 by Michaela_Iery3

I know! Jodi and I tested it multiple times just to be sure!
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Re: Before You Pull the Trigger on Triggers

by Michaela_Iery3 in Product Blogs 10-12-2016
Latest Post 10-12-2016 by Michaela_Iery3

Thanks, David! It's amazing what a difference the trigger campaigns can make to a large database. In terms of Orion, I can't speak to the specifics as well as our more technical co...
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Re: Yet more lessons learned using Twilio for SMS

by Michaela_Iery3 in Product Blogs 10-12-2016
Latest Post 10-12-2016 by Michaela_Iery3

Thank you for that catch! I've corrected the link.
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Yet more lessons learned using Twilio for SMS

by Michaela_Iery3 in Product Blogs 10-07-2016
Latest Post 10-12-2016 by Michaela_Iery3

In case you missed it, Marketo just introduced with the Summer 16 Release our new integration with Vibes, a terrific new way to leverage SMS within Marketo. Isn't it great? But man...
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Re: Before You Pull the Trigger on Triggers

by Michaela_Iery3 in Product Blogs 10-01-2016
Latest Post 10-01-2016 by Michaela_Iery3

According to my friends in technical - and this is me putting a non-technical jargon on it because I am SO not on the tech side to be able to explain it like they would - basically...
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Re: My.Tokens of Affection: Develop a Token Strategy You'll Love

by Michaela_Iery3 in Product Blogs 09-30-2016
Latest Post 09-30-2016 by Michaela_Iery3

Thanks! I used to be a copy writer, so I get tickled by a fun headline.
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Re: Queue speed

by Michaela_Iery3 in Product Discussions 09-28-2016
Latest Post 09-28-2016 by Michaela_Iery3

I recently wrote a blog post on this issue - it could be based on how you are using triggers for non-time-sensitive campaigns. Before You Pull the Trigger on Triggers
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My.Tokens of Affection: Develop a Token Strategy You'll Love

by Michaela_Iery3 in Product Blogs 09-28-2016
Latest Post 01-04-2017 by Grégoire_Miche2

Reduce Workload, Maximize Consistency (and Get Your Marketing Automation Geek On While You're Doing It!)I think most of us are leveraging system-level tokens and lead-level tokens ...
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Before You Pull the Trigger on Triggers

by Michaela_Iery3 in Product Blogs 09-23-2016
Latest Post 02-16-2018 by Grégoire_Miche2

Triggers for smart campaigns are fantastic – they allow what I affectionately call slow cooker marketing automation (aka “set it and forget it”). Turn it on and then when the behav...
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