Michaela_Iery3

Marketo Employee

Joined the community 21-07-2016

Marketo Employee

Principal Business Consultant

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Re: What is the usage of "Campaign is Requested" trigger action?

by Michaela_Iery3 12-09-2016

Yes, I use this one quite a lot with my clients who leverage webhooks. Sometimes the webhook needs to result from a batch campaign which, as you noted, won't work. I use this as a "handoff" basically to the webhook smart campaign. I tend to think of Campaign is requested as kind of an easy "hand off...

Discussions

5146 0 0
Employees in the database - is it a thing?

by Michaela_Iery3 12-09-2016

I had a Marketo client ask me recently if there was a "best practice" on whether or not to use Marketo for internal (employee) communications. Here's what I told her: There's no best practice on whether or not you should have employees in your database other than for seed list testing but I do beli...

Blogs

4080 12 6
Re: Ad Bridge Facebook Audience Size Limit?

by Michaela_Iery3 11-17-2016

Hi:Facebook Ad Bridge custom audiences have a minimum size of 20 but no maximum, though their documentation says there is a max of 10000 per send. You may want to reach out to Facebook support first and see if there are issues on their end. If not, then reach out to Marketo support.

Discussions

1234 1 0
Re: Opportunity is Updated v. Added to Opportunity

by Michaela_Iery3 11-17-2016

Hi, Yexi Yuan Thank you for pointing out this clarification - I'll update my blog post. I should have clarified that when a lead is created, the fields being populated for the first time doesn't count as a data value change. If you've got an actual NULL value (empty v. blank, if you catch my meaning...

Blogs

1914 1 0
Opportunity is Updated v. Added to Opportunity

by Michaela_Iery3 11-04-2016

I recently worked with a B2C client on a campaign where they were targeting leads when they reached a specific mid-stage of the sales cycle with some SMS and email messaging. In their smart list, they were triggering on Opportunity is Updated with additional constraints around opportunity stage an...

Blogs

3570 10 5
Re: Fun Fact Friday...{{default=edit me}}

by Michaela_Iery3 10-26-2016

I know! Jodi and I tested it multiple times just to be sure!

Blogs

3009 1 0
Re: Before You Pull the Trigger on Triggers

by Michaela_Iery3 10-12-2016

Thanks, David! It's amazing what a difference the trigger campaigns can make to a large database. In terms of Orion, I can't speak to the specifics as well as our more technical consultants, but you are correct that you would see a difference with it. Having said that, it should always be best pract...

Blogs

5142 1 0
Re: Yet more lessons learned using Twilio for SMS

by Michaela_Iery3 10-12-2016

Thank you for that catch! I've corrected the link.

Blogs

1462 1 0
Yet more lessons learned using Twilio for SMS

by Michaela_Iery3 10-07-2016

In case you missed it, Marketo just introduced with the Summer 16 Release our new integration with Vibes, a terrific new way to leverage SMS within Marketo. Isn't it great? But many of you have been using, and may continue to use, the services of Twilio, one of our other wonderful Launchpoint partne...

Blogs

3166 1 2
Re: Before You Pull the Trigger on Triggers

by Michaela_Iery3 09-30-2016

According to my friends in technical - and this is me putting a non-technical jargon on it because I am SO not on the tech side to be able to explain it like they would - basically the trigger is open and listening...and therefore "partially" activating just based on any email delivering. It won't f...

Blogs

5142 1 0