Michaela_Iery3

Marketo Employee

Joined the community 21-07-2016

Marketo Employee

Principal Business Consultant

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Re: Will I properly pull leads into my Revenue Cycle Modeler?

by Michaela_Iery3 03-22-2017

How about simply allow them to move directly from a known/MCL (marketing captured lead) lead to the MQL stage (like the screen shot in my best practice model)? Then you don't have to create a new entry point - you are just taking them from known/captured to MQL. Notice here it's just a "detour" path...

Discussions

3596 2 4
Revenue Cycle Analytics: Revenue vs. Expected Revenue

by Michaela_Iery3 03-21-2017

Many Marketo users do not spend a lot of time, if any, in Salesforce.com and do not fully understand how it defines certain opportunity fields. This can be important when you’re leveraging Revenue Cycle Analytics to evaluate the impact of your marketing programs on revenue.Let’s talk about the field...

Blogs

3654 3 3
Company Web Activity Reports: A Sales Team's Dream Data

by Michaela_Iery3 03-14-2017

One of the unsung heroes of the Analytics tab is, in my opinion, the Company Web Activity report. If your organization is B2B, this report offers some powerful utility for your sales and sales development teams by letting them know which companies have people visiting your website - companies that, ...

Blogs

4842 10 5
Fun Fact Friday: GOTCHA! Webhooks and Revenge of the Rich Text

by Michaela_Iery3 03-10-2017

I recently encountered an issue where a webhook I was working with kept failing. The lead fields I was passing over in the webhook via tokens I knew were correct, yet the webhook continued to fail. Here is part of the webhook payload: “&first_name={{lead.First Name}}&last_name={{lead.Last Name}}&co...

Blogs

1825 4 2
Re: Issues with Marketo recognising SFDC campaign list

by Michaela_Iery3 02-22-2017

I have seen this happen before. Sometimes the only thing to be done is to delete that flow step and then try adding it again. That sometimes gives Marketo its much-needed Cher from Moonstruck moment (aka "Snap out of it!" )

Discussions

1392 1 0
Re: Trigger campaign taking 15 minutes?

by Michaela_Iery3 02-22-2017

Agree with Rachel - checking the campaign queue is always useful if there are a lot of campaigns going on (even background automations like maintaining segmentations) can show up here and can add more load than you think. I also wrote a blog post last year about additional trigger considerations and...

Discussions

3287 1 0
Re: What happens when you're over the communication limit?

by Michaela_Iery3 02-13-2017

Configure Unsubscribe Footers in Marketo Sales Insight - Marketo Docs - Product Docs

Discussions

2300 0 1
Forms: What's In It for Me?

by Michaela_Iery3 02-13-2017

When I first started using Marketo as a client, the ability to easily create forms that could capture prospect and customer data and get it directly to my sales team via our CRM was heady stuff. We were suddenly going from a situation where users bounced around our website gathering all of our infor...

Blogs

9840 2 0
Re: List Membership and Program Membership - There's a Difference

by Michaela_Iery3 02-13-2017

Hi, Amy:As the article above states, membership on a LIST inside a program doesn't make someone automatically a member of the program: "Many of us use static or smart lists as local assets within a program to identify whom we are going to include within the program. But just populating those local l...

Blogs

3345 1 0
Re: What is the usage of "Campaign is Requested" trigger action?

by Michaela_Iery3 12-09-2016

Tricky - I like it!

Discussions

5162 1 0