Michaela_Iery3

Michaela_Iery3

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Date Last Visited
‎11-11-2025 11:20 AM
Marketo Employee
Joined the community 21-07-2016
Rank Icon Marketo Employee
Principal Business Consultant
Raleigh
  • Re: B2B Journey Analytics vs. Revenue Attribution Analytics – What’s t...

    Great call out, @derelict_wombat - evaluating your tech stack is definitely an important part of your considerations! Keep in mind that CJA B2B and CJA, while similarly named are not entirely the same product. But it's a great place to start!

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    Blogs
    775 1 0
  • Re: Giving Those Cross-Channel Marketing Vibes: An Overview of Marketo...

    Hi, @Zoe_Forman - not through Marketo. I don't know if there are third party tools that might provide that kind of information.

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    Blogs
    783 2 0
  • Re: Webhook not firing

    Well, the 200 code makes me think that from Marketo's point of view, it received a suitable response receipt from the server. Which makes me think it's on their side. You said you have another webhook with the partner that is working fine - did you compare the two to see what is different in the URL...

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    Discussions
    2939 0 1
  • Re: Revenue Cycle Analytics: Revenue vs. Expected Revenue

    Hi, Rachel:Without knowing how your specific instance of SFDC is configured it's possible that the opportunity was won, but your SFDC didn't update the probability/stage. That has to be set up on the SFDC side. So in theory, your "Expected Revenue" (which remember is based on Opportunity Probability...

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    Blogs
    1567 0 0
  • Re: Company Web Activity Reports: A Sales Team's Dream Data

    Hi - inferred data is always going to be at the mercy of the IP data itself, and inferred regional data is always going to be a bit of a mixed bag, due to everything from travel to VPNs to regional ISP hubs. For example, depending on if I'm visiting a client, if I'm at home and/or if I'm on my VPN, ...

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    3043 0 0
  • Re: Will I properly pull leads into my Revenue Cycle Modeler?

    Your model is built so that someone can only move from Known to MQL or from Nurturing to MQL. If you want to be able to have people move to MQL from other stages (prospect, recycle, etc.) then you need to add arrows for those transitions as well.

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    Discussions
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  • Re: Will I properly pull leads into my Revenue Cycle Modeler?

    Well, it wouldn't nullify them, it would just "skip" them (but the same would be true if you brought them in through your initial proposal too). I have seen models where people set up their RCM smart campaigns to take someone through each step, even if it's literally just for 1 minute, just to kind ...

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    Discussions
    3969 1 2
  • Re: Duplicates in Smart List

    Good article from one of our senior technical consultants here:Native De-Dupe Behavior by Activity

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    Discussions
    4661 0 1
  • Re: Will I properly pull leads into my Revenue Cycle Modeler?

    How about simply allow them to move directly from a known/MCL (marketing captured lead) lead to the MQL stage (like the screen shot in my best practice model)? Then you don't have to create a new entry point - you are just taking them from known/captured to MQL. Notice here it's just a "detour" path...

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    Discussions
    3969 2 4
  • Re: Issues with Marketo recognising SFDC campaign list

    I have seen this happen before. Sometimes the only thing to be done is to delete that flow step and then try adding it again. That sometimes gives Marketo its much-needed Cher from Moonstruck moment (aka "Snap out of it!" )

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    1582 1 0

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Public Statistics
Date Registered ‎07-21-2016 09:02 AM
Date Last Visited ‎11-11-2025 11:20 AM
Total Messages Posted 68
Likes Received 144