Michaela_Iery3

As seasoned Marketo Engage users, we’ve built sophisticated lifecycle models, orchestrated complex nurture programs, and fine-tuned our segmentation strategies. But with the introduction of Adobe Journey Optimizer B2B (AJO B2B), many of us are asking: how does it compare—and more importantly, how do...

Shout out to Andy Schneider for letting me brainstorm with him! It’s been a question many of my clients have had, particularly with the announcement of Customer Journey Analytics B2B at Adobe Summit this year: where do I use Marketo Measure vs. other B2B analytics tools? It’s important to understand...

More Marketo Engage customers are bringing Adobe Experience Platform (AEP) into their marketing tech stack or are new-to-Marketo customers who have purchased AEP and made the decision to simultaneously move to Marketo as their new marketing automation platform. So more and more, I receive the questi...

One-to-Many Data Options in Marketo Engage: Marketo Data Architecture for the Non-Data Architect As the old marketing expression goes – Content is King. But I posit that Data runs the empire! Think about it – think about the sheer volume of data that each one of us generates every day, being capture...

Marketo Measure is a business-to-business (B2B) marketing attribution solution that tracks and reports on the effectiveness of marketing efforts and channels. Adobe offers both standard Marketo Measure (with multiple tiers) as well as Marketo Measure Ultimate to best meet the attribution needs of va...

So, not too long ago, my fellow Adobe Professional Services consultants and I were having a mini-meltdown in our Slack channel because one of our productivity tools had changed the user interface dramatically with its latest update. (Hey, we’re only human – we get used to things being organized a ce...

If you missed the announcement last month, Adobe made Marketo Engage’s Dynamic Chat – which is available free to all Marketo Engage licenses – even better! Here’s a great breakdown of what’s new, so I won’t go into all that but I will say that even some paid-only features are available as a free tri...

SMS (that stands for Short Message Service, if you were wondering) is an incredibly powerful tool for engaging with clients – after all, the open rate of SMS is 98% and text messages can be 8x more effective at engaging customers, who, by the way, tend to read a text message within 5 minutes of rece...