Wait steps can be powerful in the flow of a smart campaign - allowing you to create really customized timing in your interactions with your customers, either by wait steps of durat...
In the meantime, to see which of your leads (customers/subscribers) engaged with your email, you can build smart lists. Use the filter "Clicked Link in Email" and choose your email...
Hi, Nicholas Manojlovic:I have taken that approach in the past and it can be useful - but I've also found that unlike the all-in-one approach, it can create "gaps" in the content....
Is it more accurate as I have edited it now? If not, what specifically would you edit in my paragraph? I appreciate your attention to this - as I said, scripting is not my forte. I...
Hi, Lisa:These are the types of requests that make a Marketo administrator's heart go pitter-pat with joy. Data cleansing is a great idea - just going into Marketo's system list of...
When I helped a client implement SMS messaging in their Marketo instance using Twilio, we leveraged John Mattos’ great blog post about it quite a lot. And along the way, I also lea...
Following up on Kristen Carmean's awesome blog post with great examples of Velocity scripting, I’ve got another example of a basic email token Velocity script that allows you to se...
Rachel has got you sorted on how to address this specific lead. To prevent it from happening in the future, if that's what you want, you may want to add an additional filter on who...