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Previous Series PostsPart 1: An Overview of Marketo Engage Integrations with Adobe Experience CloudPart 2: Use Cases for Marketo with the AEC ConnectorPart 3: Use Cases for Marketo with AEP Connections In our final post in the series about Marketo’s integrations with the rest of the Adobe Experience...

We’ve now explored the possibilities using the out-of-the-box Adobe Experience Cloud connector with Marketo, which allows sharing matched-cookie audiences between Marketo and some other Adobe Experience Cloud applications. In this post, we’ll look at how purchasing the Adobe Experience Platform and ...

In part one of this series, we looked at the two ways to integrate Marketo with other Adobe Experience Cloud applications and how those two integrations work at a high-level. In part two, we will dive more deeply into the AEC Connector integration and how you might leverage this integration. As a re...

In this four-part blog series, we will explore Adobe Marketo Engage (Marketo) and how it fits into the Adobe Experience Cloud (AEC), as well as options for integrating Marketo with the Adobe Experience Cloud, and what we see as some exciting use cases for integration. What is Adobe Experience Cloud?...

Many Marketo users do not spend a lot of time, if any, in Salesforce.com and do not fully understand how it defines certain opportunity fields. This can be important when you’re leveraging Revenue Cycle Analytics to evaluate the impact of your marketing programs on revenue.Let’s talk about the field...

One of the unsung heroes of the Analytics tab is, in my opinion, the Company Web Activity report. If your organization is B2B, this report offers some powerful utility for your sales and sales development teams by letting them know which companies have people visiting your website - companies that, ...

I recently encountered an issue where a webhook I was working with kept failing. The lead fields I was passing over in the webhook via tokens I knew were correct, yet the webhook continued to fail. Here is part of the webhook payload: “&first_name={{lead.First Name}}&last_name={{lead.Last Name}}&co...

When I first started using Marketo as a client, the ability to easily create forms that could capture prospect and customer data and get it directly to my sales team via our CRM was heady stuff. We were suddenly going from a situation where users bounced around our website gathering all of our infor...