Marketo Employee
Joined the community 21-07-2016
Marketo Employee
Raleigh
Principal Business Consultant
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In this four-part blog series, we will explore Adobe Marketo Engage (Marketo) and how it fits into the Adobe Experience Cloud (AEC), as well as options for integrating Marketo with...
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Hi, Rachel:Without knowing how your specific instance of SFDC is configured it's possible that the opportunity was won, but your SFDC didn't update the probability/stage. That has ...
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Hi - inferred data is always going to be at the mercy of the IP data itself, and inferred regional data is always going to be a bit of a mixed bag, due to everything from travel to...
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Many Marketo users do not spend a lot of time, if any, in Salesforce.com and do not fully understand how it defines certain opportunity fields. This can be important when you’re le...
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One of the unsung heroes of the Analytics tab is, in my opinion, the Company Web Activity report. If your organization is B2B, this report offers some powerful utility for your sal...
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I recently encountered an issue where a webhook I was working with kept failing. The lead fields I was passing over in the webhook via tokens I knew were correct, yet the webhook ...
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When I first started using Marketo as a client, the ability to easily create forms that could capture prospect and customer data and get it directly to my sales team via our CRM wa...
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Hi, Amy:As the article above states, membership on a LIST inside a program doesn't make someone automatically a member of the program: "Many of us use static or smart lists as loca...
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I had a Marketo client ask me recently if there was a "best practice" on whether or not to use Marketo for internal (employee) communications. Here's what I told her: There's no be...
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Hi, Yexi Yuan Thank you for pointing out this clarification - I'll update my blog post. I should have clarified that when a lead is created, the fields being populated for the firs...
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