Michaela_Iery3

Marketo Employee

Joined the community 21-07-2016

Marketo Employee

Principal Business Consultant

Raleigh

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Re: List Membership and Program Membership - There's a Difference

by Michaela_Iery3 02-13-2017

Hi, Amy:As the article above states, membership on a LIST inside a program doesn't make someone automatically a member of the program: "Many of us use static or smart lists as local assets within a program to identify whom we are going to include within the program. But just populating those local l...

Blogs

3385 1 0
Employees in the database - is it a thing?

by Michaela_Iery3 12-09-2016

I had a Marketo client ask me recently if there was a "best practice" on whether or not to use Marketo for internal (employee) communications. Here's what I told her: There's no best practice on whether or not you should have employees in your database other than for seed list testing but I do beli...

Blogs

4133 12 6
Re: Opportunity is Updated v. Added to Opportunity

by Michaela_Iery3 11-17-2016

Hi, Yexi Yuan Thank you for pointing out this clarification - I'll update my blog post. I should have clarified that when a lead is created, the fields being populated for the first time doesn't count as a data value change. If you've got an actual NULL value (empty v. blank, if you catch my meaning...

Blogs

1941 1 0
Opportunity is Updated v. Added to Opportunity

by Michaela_Iery3 11-04-2016

I recently worked with a B2C client on a campaign where they were targeting leads when they reached a specific mid-stage of the sales cycle with some SMS and email messaging. In their smart list, they were triggering on Opportunity is Updated with additional constraints around opportunity stage an...

Blogs

3609 10 5
Re: Fun Fact Friday...{{default=edit me}}

by Michaela_Iery3 10-26-2016

I know! Jodi and I tested it multiple times just to be sure!

Blogs

3023 1 0
Re: Before You Pull the Trigger on Triggers

by Michaela_Iery3 10-12-2016

Thanks, David! It's amazing what a difference the trigger campaigns can make to a large database. In terms of Orion, I can't speak to the specifics as well as our more technical consultants, but you are correct that you would see a difference with it. Having said that, it should always be best pract...

Blogs

5216 1 0
Re: Yet more lessons learned using Twilio for SMS

by Michaela_Iery3 10-12-2016

Thank you for that catch! I've corrected the link.

Blogs

1484 1 0
Yet more lessons learned using Twilio for SMS

by Michaela_Iery3 10-07-2016

In case you missed it, Marketo just introduced with the Summer 16 Release our new integration with Vibes, a terrific new way to leverage SMS within Marketo. Isn't it great? But many of you have been using, and may continue to use, the services of Twilio, one of our other wonderful Launchpoint partne...

Blogs

3201 1 2
Re: Before You Pull the Trigger on Triggers

by Michaela_Iery3 09-30-2016

According to my friends in technical - and this is me putting a non-technical jargon on it because I am SO not on the tech side to be able to explain it like they would - basically the trigger is open and listening...and therefore "partially" activating just based on any email delivering. It won't f...

Blogs

5216 1 0
Re: My.Tokens of Affection: Develop a Token Strategy You'll Love

by Michaela_Iery3 09-30-2016

Thanks! I used to be a copy writer, so I get tickled by a fun headline.

Blogs

5547 0 0