I recently worked with a B2C client on a campaign where they were targeting leads when they reached a specific mid-stage of the sales cycle with some SMS and email messaging. In th...
Thanks, David! It's amazing what a difference the trigger campaigns can make to a large database. In terms of Orion, I can't speak to the specifics as well as our more technical co...
In case you missed it, Marketo just introduced with the Summer 16 Release our new integration with Vibes, a terrific new way to leverage SMS within Marketo. Isn't it great? But man...
According to my friends in technical - and this is me putting a non-technical jargon on it because I am SO not on the tech side to be able to explain it like they would - basically...
Reduce Workload, Maximize Consistency (and Get Your Marketing Automation Geek On While You're Doing It!)I think most of us are leveraging system-level tokens and lead-level tokens ...
Triggers for smart campaigns are fantastic – they allow what I affectionately call slow cooker marketing automation (aka “set it and forget it”). Turn it on and then when the behav...