Michaela_Iery3

Reduce Workload, Maximize Consistency (and Get Your Marketing Automation Geek On While You're Doing It!)I think most of us are leveraging system-level tokens and lead-level tokens to personalize content for their prospects, and many are even using program-level tokens (aka "my.tokens") to further cu...

Triggers for smart campaigns are fantastic – they allow what I affectionately call slow cooker marketing automation (aka “set it and forget it”). Turn it on and then when the behavior occurs, it takes care of it.But as your marketing database grows and the number of programs and smart campaigns you ...

Wait steps can be powerful in the flow of a smart campaign - allowing you to create really customized timing in your interactions with your customers, either by wait steps of duration, date or date token. But it's important to realize that when you have longer wait steps, this could have an impact o...

When I helped a client implement SMS messaging in their Marketo instance using Twilio, we leveraged John Mattos’ great blog post about it quite a lot. And along the way, I also learned some things that I thought might be useful to others. Like many of our great Launchpoint partners, Twilio leverages...

Following up on Kristen Carmean's awesome blog post with great examples of Velocity scripting, I’ve got another example of a basic email token Velocity script that allows you to serve up dynamic content without segmentation or snippets.While Marketo's segmentation functionality is terrific, there ar...

Consider a lead nurturing program for people who love basset hounds. (Anyone who knows me knows I would be the first person on this list.) Your sales team has given you a .csv file of customers that they would like you include in this nurturing program. So you import them into a static list within y...