Wait steps can be powerful in the flow of a smart campaign - allowing you to create really customized timing in your interactions with your customers, either by wait steps of durat...
Hi, Nicholas Manojlovic:I have taken that approach in the past and it can be useful - but I've also found that unlike the all-in-one approach, it can create "gaps" in the content....
Is it more accurate as I have edited it now? If not, what specifically would you edit in my paragraph? I appreciate your attention to this - as I said, scripting is not my forte. I...
When I helped a client implement SMS messaging in their Marketo instance using Twilio, we leveraged John Mattos’ great blog post about it quite a lot. And along the way, I also lea...
Following up on Kristen Carmean's awesome blog post with great examples of Velocity scripting, I’ve got another example of a basic email token Velocity script that allows you to se...
Consider a lead nurturing program for people who love basset hounds. (Anyone who knows me knows I would be the first person on this list.) Your sales team has given you a .csv file...
When using triggers to either update lead data or to act upon that data, it's important to understand that triggers could cause smart campaigns to "compete" with one another. Consi...