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Consider a lead nurturing program for people who love basset hounds. (Anyone who knows me knows I would be the first person on this list.) Your sales team has given you a .csv file of customers that they would like you include in this nurturing program. So you import them into a static list within y...
When using triggers to either update lead data or to act upon that data, it's important to understand that triggers could cause smart campaigns to "compete" with one another. Consider the following scenario – taken from a Marketo client situation but revised for a fictional organization that sells a...