Something to keep in mind when you're looking at Bot Activity Opens, in my experience, the filter (or the log) hasn't caught opens as a result of image prefetching. So, for example...
That's definitely something to check -- editing certain parts of the code in the email itself (and not in the template in Design Studio) will cause your email to break from its tem...
Are you able to send over any of the HTML for the body content of your email? I think it would be helpful to see how your container and modules are set up in the body and see if th...
Are there any similar characteristics between folks who engaged in the earlier timeframe and those that dropped off in the second?
If you open the click activity for some of those...
As@Darshil_Shah1said, definitely check with your admin on whether or not you're using filtering or logging bot activity. Also, be cautious with CTO -- as opens can be unreliable du...
What does it look like when you preview the emails in email clients?
The web view in Marketo often does not match the inbox rendering (especially Outlook, which can have its own i...
We were weighing these tools from more of a deliverability evaluation standpoint (not necessarily gauging opens or post-send success metrics, given we want to move away from using ...
We've implemented this with a third-party tool and do like the extra data we're seeing. There are quite a few to choose from depending on what your needs are.
As you've mentioned ...
When someone is navigating around your site, are you using UTMs to tag folks on your site pages -- for example, so you could see if someone got to the page via clicking a homepage ...