You are correct in that you can only progress (higher step ##) or move laterally (same step#).
However, with your setup the way it is, you will be erasing the historical program a...
How are you organizing your emails within Marketing Activities? If everything of a particular type is stored within a folder, you can build specific reports based on the contents o...
If you have admin access, you may also consider looking into the activities sync as this will also push user activities over to Salesforce -- but this is not the same as a program ...
You will need to create smart campaigns for each email.
The way I would recommend it would be to have a template of a batch program that contains all your needed assets (emails, s...
Here are a couple of additional resources that might help:
Marketo Success Series: Email Programs
Marketo Success Series: Channel Building
Creating a Smart Campaign
As mentioned a...
When you're looking at either the click or web page activities can you tell if it's coming from the same device/location/IP when you expand the detail? Just thinking that, dependin...
In addition to the best practices that@Darshil_Shah1has outlined, it's also important to note that if you're on a shared IP, your reputation is not always your own.
So, if the fol...
Totally agree with@Darshil_Shah1's suggestion of pulling a report and looking at those statsto get accurate numbers.
Something also to note, there looks to be something going on w...