Dynamic Email

[Nihal]

Hello Everyone, 

We want to send an email to our recent concluded event attendees (we have received an attendee list from our vendor) in that email we want to share a unique code with attendees so with that unique code they can avail their goodies/gifts. How can we send an email to all the attendees with an unique code. We want to allot an unique code to every attendee. How can we do it?

[Christiane_Rode · Accepted solution]

Depending on how frequently you'd be setting up an email like this, one way would be to create a field that stores the value and then bring it into the email via a token. 

If you'll be running something like this often enough, and you need to keep track of the token on a program-by-program basis, you might consider using a program member custom field. But, you only have 20 of these fields available, so you'll want to be sure that this is something you'd be using more than once before choosing this option. 

[Michael_Florin · Accepted solution]

• Create a field "Unique Code" (or use an existing one that you can abuse for this purpose or use a Program Member Custom Field)
• Export the list of attendees to Excel, add a column for the unique code, populate it in Excel, the re-upload the list
• Put the token {{lead.Unique Code}} on your email 

That would be one option. Others would be to use other "Unique IDs" that Marketo creates systematically like {{lead.ID}} or {{lead.Marketo Unique Code}} (if you have PURL enabled). What Marketo cannot do, is create a new random value in a field for that specific purpose. For that you would need to use an external tool that can do this - like https://flowboo.st/.