Chris_Willis1

Program in an Engagement Campaign Does the Eng Prog Skip if the lead d...

by Chris_Willis1 02-28-2015

I'm working through some demand generation strategy with my Field/Product Marketing folks and drive this content in our overall customer communications but some items are designed for sub-audiences within those campaigns. My thought is that we could futher filter the truly qualified folks out throu...

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Lead Management
Re: Can you send an e-mail through salesforce using Marketo like ActOn...

by Chris_Willis1 02-17-2015

Sales Insight allows you to send emails from Marketo. Additionally, your MSI users can get an Outlook plug in that will allow them to send Sales emails from Outlook (either Marketo template or basic emails) and track them as Sales Emails in Marketo.

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Re: Using Salesforce Custom Object data in Segmentation

by Chris_Willis1 02-17-2015

Agree Christy M -- is there an Idea to post to? I'd vote on it!

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Marketing Programs Manager Opening in Atlanta. Healthcare Marketing Ex...

by Chris_Willis1 02-07-2015

Elekta, a leader in radiation oncology and neuroscience devices and software, is looking for a Programs Manager to manage events and communications for our cancer care solutions. Marketo experience is highly valued. Please apply here.https://uscareers-elekta.icims.com/jobs/3926/marketing-program-m...

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Re: Workspaces and lead partitions

by Chris_Willis1 01-21-2015

You should add your registrations to the Default if the participants can be in any of your regions. In that way, your trigger campaigns can take the participants and assign them to the correct partition (and workspace). If you run your event campaigns from a regional workspace, you'll end up seein...

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Ideas for posting lead alerts to Chatter

by Chris_Willis1 12-09-2014

Has anyone using Marketo with SFDC come up with a creative way to post lead updates to Chatter in Salesforce.com. For example:- Interesting Moments (obviously get our SF Admin to enable that field for Chatter)- Stale lead alerts- New MQLs, etc.

Discussions

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Sales Insight
Re: Adding Program to an Engagement Stream

by Chris_Willis1 10-15-2014

I would agree. I'd prefer your suggestion just to keep some control over what content's getting delivered to which audience. Thanks for sharing your knowledge.

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Re: Adding Program to an Engagement Stream

by Chris_Willis1 10-15-2014

Hi Dory - thanks for that update. That makes sense. If I have my content programs in a folder apart from my engagement programs (because content can be used in multiple locations), should I provide each applicable engagement program in my smart list (or is the "is any" option applicable?)?

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Re: Adding programs to engagement streams

by Chris_Willis1 10-15-2014

Joining this thread: If I have a content program in multiple engagement programs, do I need to add those programs to the "send" program's smart list before adding to my engagement streams?

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Adding Program to an Engagement Stream

by Chris_Willis1 10-15-2014

I am running into some issues with testing some assets (contaned in content programs) that we are set to activate within engagement streams. When testing some of my send campaigns, Marketo is saying that something is wrong and isn't sending the test email. Here is what I have in the smart campaign...

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Lead Management