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Very useful information indeed, thanks Sanford!
Hi Chris, useful process to stay on top of this!Just a quick question: Do you have any experience with how you can compensate for the Marketo system time zone if you are in a time zone that is entirely different? As far as I know Marketo counts the communication limit based on PST, but when your ins...
Great summary Amy, will help lots of people being more at ease going in to the exam!
The health of your database is of great importance to the effectiveness of your Marketing Automation. So why exactly should you be concerned about email duplicates? Well, there’s a number of reasons.Personalization. Let’s say John and Chris both work for Example Inc. and in both their profiles the e...
Great bit of lateral thinking!
True enough, but in my experience owners of events (online or live) want to be on top of issues like this, so they can follow up straight away. I was building alert processes inside each program template, but it would be an interesting option to contemplate centralizing it. That depends on where the...
Great article @Amy_Goldfine ! Good tip on the Send alert token as well.I can also see a similar use case for confirmation emails bouncing (of course assuming naming conventions are adhered to so you can identify all relevant emails easily).
Hi @Cathy_Fowlkes1,Except the A/B testing feature, I really can not think of a use case where an email blast adds value over a Default program. In the example you show you can quite easily set up one or two emails (depending on whether you have a segmentation based on which you can use dynamic conte...
I am also one of those mad people liking those tasks and am happy there is at least one other out there happy to day it out loud 😅.And I do love the "always something new to learn" attitude. The observation is spot on!