SanfordWhiteman

In programming slang, a footgun is a prominent feature that’s so easy to misuse — to shoot yourself in the foot — that everyone should be wary of it, even if it has proper uses. Perhaps a bit strong to describe the form.submittable(true) method of the Forms 2.0 JS API. Yet that method is used incorr...

One of our clients recently did a big import of JSON-formatted values into a Textarea field. The result in Velocity, after the usual #evaluate trick to rehydrate JSON, is equivalent to this:#set( $stringKeyedObject = { "0": "apples", "100": "oranges", "2": "pears"} ) (The data is structured like ...

Would you believe there’s something only Outlook.com and Outlook Web Access — plus a few lesser known email clients — get right? Now, by “right” I mean obeying web standards and not covering up your mistakes. Other clients use non-standard guesswork to change what you said into what what they think ...

An IT team claimed the all-important mkt_tok query param✱ wasn’t being attached to Marketo links, even though they redirected from Marketo’s click tracking server (a.k.a. branding domain) to the right page. We knew this was vanishingly unlikely, but how to prove it? Granted, mkt_tok can be confusing...

Framer LPs support custom code, but — as with other WYSIWYG site builders — the DX is pretty unfriendly. Insert » Utility » Embed gives you a miniature textarea with a proportional font (a pet peeve) and no syntax highlighting: Pasting a standard Marketo Forms 2.0 embed code into the textarea looks ...

Take this VTL snippet, intended to output trial keys for known combos of Country and custom field Intended Use:#if( $lead.Intended_Use__c.equals("MycoAlert Trial Kit")) && ($lead.Country.equals("United States") )KGFV-WJN7-CW43#elseif( $lead.Intended_Use__c.equals("MycoAlert Plus Trial Kit")) && ($le...

Ever wanted to copy a bunch of fields from a “lead template” to new leads on creation? Or “broadcast” field values from a primary lead to a group of related leads, say all from the same company? (Just say yes, it’ll make me feel better about developing this method.☺) It’s all possible with a Data T...

When someone submits a Marketo form, there’s no built-in way to determine if they’re net new right then, in the browser. This means you lose your chance at directing some leads to a “welcome, new person” site journey and others to a “welcome back” path. While it’s always been possible to add Net New...