SanfordWhiteman

SanfordWhiteman
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I'm a web, database, and network architect based in NYC, with specializations in the financial services, publishing, and SaaS sectors. I build complex Marketo integrations for companies large and small... and can make Marketo forms and emails do things you never thought possible! Check out my blog at https://blog.teknkl.com, which has Marketo-specific technical insights you won't see anywhere else, along with wider topics from my programming and systems work.
Joined the community 23-07-2014
Rank Icon Level 10 - Community Moderator
Chief Technologist
New York City
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  • Re: Text on top of image
    by SanfordWhiteman name dot 01-14-2015

    As @Shannan notes you can think of the task as adding a background-image to text, not the other way 'round. And its use is not llimited to tables; for example, a simple A tag can have style="background: transparent url(http://example.com/img/background.png) center center no-repeat;"etc.I strongly di...

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  • solved badge Re: False open rate results?
    by SanfordWhiteman name dot 01-14-2015

    As @Adam W said, if content changes end up affecting deliverability, they will in turn affect openability.A low ratio of text to image area is considered spammy (error-prone or not, this relationship is coded into major anti-spam software, based on the practice of hiding text within large images). ...

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    2326 1 0
  • solved badge Re: Are paginated API queries each counted against daily 10K limit
    by SanfordWhiteman name dot 01-14-2015

    OK, thanks. Small suggestion: Get Usage shouldn't itself count toward the limit. Operational queries like that could have their own limit.

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  • solved badge Re: Are paginated API queries each counted against daily 10K limit
    by SanfordWhiteman name dot 01-14-2015

    Yeah, the problem with that UI is it doesn't get updated immediately and it's the total for 7 days. With multiple apps running it is difficult to isolate what is being counted.I see that REST (I have been using SOAP) has the Get Daily Usage method, so that should work. I can already see that gettin...

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    2029 0 0
  • Re: Marketo Encoded URL
    by SanfordWhiteman name dot 01-13-2015

    The closest to this kind of obfuscation (or "friendliness," if you will) is the TITLE attribute, not ALT. The ALT is designed to be displayed in place of the image when the image is not available or when the device does not support images, not as a tooltip above a successfully loaded image.However,...

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  • solved badge Are paginated API queries each counted against daily 10K limit
    by SanfordWhiteman name dot 01-13-2015 quickview

    For queries that return startPosition/remainingCount to paginate 10 at a time, is only the first SOAP call counted against the limit of 10,000 API "calls," or is each page counted?

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    2069 0 4
  • Re: "View as web page" should be considered an Opened Email event, not...
    by SanfordWhiteman name dot 12-19-2014

    I'll open an Idea now.

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  • Email Link Perf reports: group by URL ignoring Query String?
    by SanfordWhiteman name dot 12-09-2014 quickview

    In reports of type Email Link Performance, every unique URL, including the Query String, is given its own line under the E-mail name.We always add a unique ID in the QS (linked to the lead ID) for all outgoing mail. (Note: this is the only way to get Munchkin to track web pages by Marketo Lead, so ...

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    1571 0 3
  • Re: "other retrieval methods not yet implemented" using tokens in 'Ale...
    by SanfordWhiteman name dot 12-08-2014

    Marketo has no way to mandate that a given Lead is included in a Smart List. Users cannot be trusted to always include specific clauses in their SLs. Thus the only way to ensure that Leads receive an e-mail or range of e-mails is to use trigger logic.For example, if our web video team always must be...

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    2359 0 0
  • "other retrieval methods not yet implemented" using tokens in 'Alert' ...
    by SanfordWhiteman name dot 12-05-2014 quickview

    I have a Smart Campaign w/Smart List that catches any 'Email is Delivered' activity (for any e-mail).My goal is to use the 'Alert' type of Flow step to send that same Email to a particular e-mail address.However, if I use the token {{Trigger.Name}} in the Email field on the Flow step, I get the erro...

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    2566 0 4

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Public Statistics
Name
Location New York City
Personal web page https://blog.teknkl.com
Date Registered ‎07-23-2014 11:52 AM
Date Last Visited Wednesday
Total Messages Posted 25,709
Total Tags 681
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