I'm a web, database, and network architect based in NYC, with specializations in the financial services, publishing, and SaaS sectors.
I build complex Marketo integrations for companies large and small... and can make Marketo forms and emails do things you never thought possible!
Check out my blog at https://blog.teknkl.com, which has Marketo-specific technical insights you won't see anywhere else, along with wider topics from my programming and systems work.
Hard to put a number on it, but I’d bet 51% of Marketo users don’t realize a non-empty SFDC Type field doesn’t mean the record is synced to SFDC. Same with a non-empty SFDC ID.
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A community user wondered if they could show an email’s Subject line in View As Web Page mode.
It makes sense that Subject and other SMTP headers aren’t part of the VAWP display...
Another chance to sing the praises of Marketo forms over other form builders. Marketo forms are just, well, normal. Others’ forms, by and large, are needlessly weird and obscure....
All email validation services fundamentally do the same thing:
look up the domain to see if it has an MX record
if it has one, connect to the MX and pretend they’re about to se...
Say you have an LP section like this:
<div id="intro">
Good to see you back, {{lead.First Name}}. You can still benefit from intro pricing if you sign up before June 1st.
</div> ...
tl;dr: if a URL’s query params all start with utm_, you do not need to separate them with &. Use the simple &.
Using & when it’s not required is harmless. But it’s not r...
Marketo uses exact string comparison (case-sensitive and accent-sensitive) to determine if fields have changed. Overall, this is great: otherwise, we couldn’t use enrichment/nor...
The sheer audacity of 3rd-party form trackers (conversion pixels, enrichment services, attribution libraries) is amazing. “Don’t worry about telling IT,” they’ll say. “It has zer...
Standard ask: “Can we ‘prime’ a form with selections based on the query string?”
That is, if the query string includes “GC5000 series” and “GC3000 series,” check those boxes aut...
Much of MOps is explaining why things that seemingly shouldn’t happen (a) clearly are and (b) with good reason.
Case in point: it’s possible for a Contact’s fields to stop updati...