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I have my hesitation for using RCM because it's essentially a replica of what a standard program can build (and you can have multiple such programs)
I think so, would suggest to test this though. This might only qualify people where score was changed by +8 at once though.
I have been trying to wrap my head around data quality for a while now. Most instances I have worked on now have the data management program with the steps to normalize, clean, enrich etc. Are there any techniques/methods to assess other data quality dimensions, like accuracy, integrity etc. for the...
While you can't add 'contains' in a member of program you can fetch the list of programs and filter them in a spreadsheet to discover the list of programs, which you can use in the filter Member of Program.
I don't see any issues in this setup. Recurring campaigns should work pretty seamlessly.
I don't think you need to forcefully build this in an engagement program - why not build separate sequences and then request those sequences (smart campaigns) with specific flows from an entry smart campaign?
Would agree with Sandford here, but still sharing some references - https://experienceleague.adobe.com/docs/marketo/using/product-docs/core-marketo-concepts/smart-lists-and-static-lists/using-smart-lists/using-advanced-smart-list-rule-logic.html?lang=enhttps://nation.marketo.com/t5/product-blogs/sma...
One way to achieve this is using the Marketing Suspended field. This field, if marked TRUE, disables all marketing communication to lead. 1 - Create a listening campaign for trigger 'Email is Delivered' and count the number of times any email is delivered in a separate field (type score) - say, Emai...
The only times we've experienced this is when Marketo is down. Now, I usually deliberately delay working on Marketo when it's down, because we have seen that smart campaigns edits (filters, flows, operator logics etc.) don't save, despite that a user made them.
I'd keep the Pre Stream Program as a separate program, with a custom program channel which has the following statuses, in addition to more as needed. 1. Track 12. Track 23. Track 34. Track 4 The operational smart campaigns can stamp the status as and when relevant, and if a higher status is achieved...