Balkar_Singh

Thanks for clarifying. Yes, this doesn't work when a person is created. Updating the comment.

No - not all fields can change their values, and hence, Data Value Change won't result in anything for the fields which don't change values. Separately, Original Referrer is a System Managed field, which records the URL that hosted the original entry source - this, conceptually, shouldn't change. Ho...

I think program level context has its own need of focus. Haven't tried anything with these yet, but great ideas!

Can you double check if the links you have in your email assets are enabled for tracking? It is genuinely hard to believe that about 3000 people opened 11 emails and didn't click any of them. There should be something common with the email assets in this case, I suspect. https://docs.marketo.com/di...

You can achieve this by using wait step, and referencing a smart list (where you define criteria of who should get the follow up) in a constraint to send the follow up email.

I would say yes, it does needs to be addressed.

I'd recommend to start by looking at Email Invalid Cause. (Reference)

The acquisition program is : PID-Publication-Medium-Term -PRINT ADVERTISING TEMPLATEHowever, the specific program you open have it because they are a member (not necessarily because the program acquired them) : Acquisition Program is a Lead's Detail, Members on a Program are a Program's detail. For...

The following can help explain thisAn Open is only logged once per person per email in Marketo, and there is never a second such event in the Activity Log.Click results in an implied Open being registered as well, even if there was no Open ever loggedHere's the thread with a similar discussion.

Use the field Marketing Suspended to pause/enable the email sends. If all your nurture campaigns are engagement programs, you could use the filter mentioned below and push them through a flow to mark them Marketing Suspended = TRUE, wait for a duration, and then mark them as Marketing Suspended = FA...