Balkar_Singh

Given that tags seems to be a system to track program-level metrics based on flexible categories - most widely used is tracking program status for campaigns. For sources, we see examples of having dedicated source-specific SFDC campaigns to attribute success and pushing qualified leads in Marketo vi...

The following link has the instructionshttps://docs.marketo.com/display/public/DOCS/Create+a+New+Program+Tag+and+Tag+ValuesYou can edit the channel, and adjust the values - though you may need to remove dependencies before making the change.

This may be feasible via defining the Reason constraint and picking the campaign which changes the value. E.g. mentioning the campaign which scores the lead on behavior, and in addition applying the filter member of engagement program.

I'd suggest using the Referrer URL constraint on the trigger and reference the source UTMS by using the operator contains.

As Eric Stone mentions, "mktoemail.com" could be considered as a "promotional" element in the email. Using a branded subdomain could affect marketing efforts positively. There are various best practices to follow and try to get into primary emails. For example, various sources mention that, Gmail wo...

Heyuting Dora Li​ - When we say that all members should/can receive at least an email within past 120 days, we need to ensure we are referring to Marketable leads - How to identify marketable leads? To reflect performance correctly, we don't want to contaminate the denominator with a hollow count. W...

Nadia Medvedovsky​ It's an Add On, which needs to be purchased. You would want to learn more here - Content AI FAQ

Franky Ruysschaert​ - You can use Duration, Specific Date, or a Date Token.A criteria can also be used to trigger the next send/flow - is more simpler if we use requested campaigns in sequence.The criteria can be based on verification of previous action - e.g. send reminder only if the first email w...

Carly Stevens​ - While you won't be able to display this in charts within Marketo, however Josh Hill​ has a great resource on the link below to achieve most of this. The way mentioned requires to create the smart lists, however you don't need to manipulate it in spreadsheet. You can define a format,...

In addition to other checks, would suggest to check the campaign queue as well and if there are any leads remaining (if the campaign you used to send the email appears in the queue)