Balkar_Singh

A filter mentioning "not a member of nurture program" in the other email-sends would have been the simple method, if there was a possibility to remove the members from nurture program when they complete a stream. However, given the suppression is only needed until someone completes one of the stream...

Hi Ronn Burner‌I'd suggest to try using "Was Delivered Email" AND "Email Address" filters as the following - This should give you an exact count and the list of records to whom the email was delivered.The following filters should give the records where the email bounced.Hope this helps!

Lucid Chart.

No - a preview is not an open. It could be that the images are blocked in user's inbox settings.

The data remains in Marketo - however what is the warning? Did you happen to change the field type?

JOACHIM FERRARI‌ - "Opened" Is logged when a recipient views an email with images NOT blocked. Only one open event per email, per person, per smart campaign is logged. If they open the same email from their inbox twice, it will not be logged more than once.Understanding Email Event Logging - Marketo...

Hi Brandon - Not necessarily through app (though it's the most scalable and accurate) - attendees can also be imported after working out the list of the people who visited the booth, which requires a lot if manual effort.

In addition to the evergreen way to analyse it outside Marketo - if the audience was segmented, we can assume there's a refined scope to gather this insight.Also - would suggest to consider the Content Type (TOFU/MOFU/BOFU) and any other parameters which can "normalize" the comparison - e.g. look fo...

As Jay says - it's specific to every business use case. However, the way to measure and improve is based how strong Sales-Marketing alignment is persistent. To maintain realistic scores, though, defining a score range, a time range to account for visits is a good idea - few years back we used to tra...