SydneyMulligan

Great additions, Dan! Totally agree.

Depends on if you want that field to ultimately exist in Salesforce. If so, create it in Salesforce and let it sync over. If you don't want it in Salesforce, you can create it in Marketo. Personally, I don't think it's important to have Behavior Score in Salesforce as long as you have Lead Score in ...

Hi Brienne! Yes, I would create a smart campaign for each type of behavior. So for a "Fills out form" score, I'd do:Smart List: Trigger, Fills out Form, Form is not UnsubscribeFlow: Change Score: Behavior Score +10 (or whatever value you want to use)Have a series of Smart Campaigns like that for eac...

Hi Teresa! Email Deliverability can be kind of nebulous...there are so many different factors that go into whether or not you make it to the inbox, and that can also vary by ESP. If Marketo receives a response from the recipient's email server, it will log an "Email Delivered" activity. If it doesn'...

Ah this makes sense. Adding criteria to the Smart List filters data out of your report, just like using a Smart List asset. If you want it to match exactly, always leave the Smart List blank. Filter People in a Report with a Smart List - Marketo Docs - Product Docs

Hi Pip! Have you tried looking at the Lead was Created (or Person was Created) filter? This is a system field populated by Marketo. Marketo Doesn’t Expose Your Lead’s Birthdate - RevEngine Marketing

Hey Nick! This is a great feature idea, but unfortunately it doesn't exist yet. You can upvote this idea though!

Are you using the standard unsubscribe footer in Admin or is it built into your template?

As long as the Unsubscribe field changes to TRUE when the lead fills out the unsubscribe form (which it should and is default behavior), the lead will not receive any more emails. You don't need to do anything else. Marketo handles this at the system level.

You can block field updates for that field in Admin. Field Management > Find the field > Field Actions > Block Field Updates.