SydneyMulligan

Marketo dedupes on email address, so as long as the email address matches to another email address in your database, it won't create a new lead. Any fields with block field updates turned on will not be updated if they already have a value.

Oh really? Wow I always thought it worked the other way too. There should be better documentation about this. It's not worded very clearly in the product doc.

Sounds like Company Name is a field that has blocked updates from List Import. You can check in Admin > Field Management and select the field in question.

Both!

I think there are multiple "correct" answers here, it kind of depends on what you want to track. In the past, I have considered a click on one or more of the CTAs in the email to be a Success in the email program, and created separate content programs for each asset that requires a form completion, ...

or Lead Owner field for leads!

Ah, yes that's your issue. It's based on the standard Contact Owner field only.

It is based on Contact Owner for sure. Are you sure they aren't looking at the Account Owner and thinking that they're looking at the Contact Owner? I have had that issue with reps before.

Gotcha. Well, it sounds like the best option is to create custom fields in SFDC and sync the Marketo fields to that and display them on the contact page. It is annoying to have more custom fields, but it sounds like these fields are important enough to be worth it.

Hi Jamie! If I understand your question correctly, you are wondering if it's possible to track responses to the agency's banner ads in Marketo? If that's the question, the answer is yes! You do not have to use Ad Bridge. The best way to do this is to add UTM parameters to the links the agency puts o...