Campaign Stats not matching Report Stats

[Anonymous]

Hey all:
Me again, I am putting together the metrics for our recent NL send and had a question. If I do the overall campaign metrics the totals do not match that of the Email Report. For example, in the overall I am seeing 164 unsubs, but in the Email Performance I dont show any. Can someone please clarify the why or what I may have done incorrectly?? Thank you!

Grégoire Michel​ any chance you know?? You are always so helpful:) thank you

[Dan_Stevens_]

What other report are you using (in addition to Email Performance) - smart list, email insights, RCE, etc.?  Are the other metrics out of whack as well?  Can you include some screenshots of the two reports?  Answers to these questions will help us better diagnose the issue.

[Anonymous]

Thank you for your help! here is all the info. It looks like when i don't have the SmartList on for the Email Performance report it reads the same as that in the overall campaign. Any feedback/clarification is greatly appreciated. thank you.

Actives:

Dashboard of the Campaign:

With this as the smartlist:

Report w/o the smart list:

Email Performance: Looks like when I take the smart list off the numbers are closer to that of the overall campaign report?

Report with the Smart List for Email Performance:

Inactives:

Dashboard of the Campaign:

With this as the smartlist:

Report w/o the smart list:

Email Performance:

Report with the Smart List:

[SydneyMulligan · Accepted solution]

Ah this makes sense. Adding criteria to the Smart List filters data out of your report, just like using a Smart List asset. If you want it to match exactly, always leave the Smart List blank. Filter People in a Report with a Smart List - Marketo Docs - Product Docs

[Anonymous]

awesome, thank you kindly!

[SydneyMulligan]

Are you using the standard unsubscribe footer in Admin or is it built into your template?

[Anonymous]

Good question- it is built into our template.