Level 7
Joined the community 16-03-2015
Level 7
Eastsound, WA
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YES, yes we do.
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HA! Great article Robb Barrett PRD - I'd like to think that I've gotten all of these out of the way earlier my career, but I'm sure I have a few errors left in me. One thing I'll ...
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Not really a holiday campaign, but for the past 4 years (at 3 different companies) I've always ran a 'best content of the year' newsletter during the last week of the year. These n...
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These are more of priorities for my particular company, but I'm sure lots of companies are facing the same challenges:1. Expanded Nurtures. We're less than 9 months into our Market...
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Hi Isabel Isidro - all good points above. I've got one more to add - be very careful about whether or not you want to delete these contacts from your CRM. Most of the time I'd ass...
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My company uses our Marketo instance to send out all our internal corporate communications - this comes out to about 4 to 6 programs a week. We've created a separate 'Internal' wor...
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Hi Cori Chao - are you using Email Editor 2.0? In most cases (at least ours), it makes the creation of the text email so very, very easy.
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Use the Summary View, you can change the program name in the highlighted field:
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Good points Sanford Whiteman! I'm lucky in that I've got some decent upstream systems that can help me differentiate between accounting relationship and end-users. Not all that in...
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Hey Trask Rogers, I'm in a similar boat. My company is concerned mainly with upselling one of our 20 or so products to our existing customer base (along with net news, but that is...
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