David_Gaible

Those are from the Marketo IP address!

Hi Chelsea Stinnett​, Emails sent using the Outlook plugin are sent from your corporate IP address, not the Marketo IP. Hopefully this helps your sales team!

Wow, I should pay more attention to the Community release notes (if that is indeed a thing). I didn't know about this change, thanks Grégoire Michel​

Hi Mike Collins​,This post could get very lengthy very quickly trying to determine the definitive list of metrics. What is important is the metrics that are key to your organization. I spent the last year rolling out a successful Marketo implementation in a large SaaS company, and marketing/finance ...

I don't have a great answer to solving your problem right now, but here's the long-term solution to measure it over time:In a nutshell, each email and engagement program template had a smart campaign that would add a +1 to the 'Monthly Email Sends' score field every time an email was delivered. I th...

And then you could also involve capes and large hats!

I've been pushing for the term 'Marketo Wizards' but sadly that hasn't caught on. So my team and I are 'Marketing Ops' instead.

Hi Paul Johnson​ - I'll build on the previous answer:If your leads cannot be in multiple verticals, Segments are going to be enormously helpful. A lead can only be in one Segment at once, so you can target your sensitive messages using your pre-built Segments. Of course, you need to QA the Segments ...

Hi Michael Patterson​, We're big fans of Marketo's calendar functionality. It really, really helps to have good program tags set up. One thing you're looking for and won't get using the Marketo calendar is size of send. We get around that by using good program tags for our segments; our segment mana...

Hi Murphy Vandervelde​ - I led a similar project at my company, evaluating ABM vendors. We selected Marketo (only to have our budget pulled) in a large part because senior leadership wanted to stay with an existing vendor. For us, it came down to Marketo vs. Engagio. I think both are full-featured t...