Level 7
Joined the community 16-03-2015
Level 7
Eastsound, WA
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Hi Alexis Shamsi Hughes - in 2014 the company I was at evaluated Pardot and Marketo as we migrated off of Eloqua. At that time, Marketo had Pardot beat hands-down in nurturing and...
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Hi Ravi,When I was an in-house Marketo manager, our PR team used Marketo for to send out their press releases to their contacts. We set up a separate workspace for the PR team - we...
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Hi Niti Shah,Many good suggestions in this thread. Two things I'd add:1. Customize your training to your audience. End-users such as specialists and managers need to know differen...
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Hi Kate LeCornu, If you embed the first email within a program (and put that program into the stream), you can use a Smart Campaign to make the leads members of the program before...
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Hi Casey Muller - I did an internal training presentation at my firm last year on this. Key points that I stressed to the marketers:Compatibility between 1.0 and 2.0 templatesCont...
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Hi Amanda, I think the process could look something like this: Two Smart Campaigns. Push all the leads to the first smart campaign, which has alternating steps of 'Request Campaign...
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Hi Michelle Tang, Take a look at a couple of different vendors. Good ones should give you a trial in which they'll append a small but representative sample of your customer data w...
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Hi Sue Liang, Great question, this is a scenario I've wrestled with in a few of my past instances. At one of my last firms, when we introduced marketing's plan to implement lead s...
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Hi Justin Laberge, Good idea putting a floor on the lead score.To set the existing negative lead scores to zero, create a single batch smart campaign. Smart list is all leads that...
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Can't do it within Marketo. Good overview of how you could do it outside of Marketo in your own BI warehouse here: Exporting the Activity Log into an automated report
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