Chris Saporito - isn't the Marketo Email Delivery Power Pack powered by Litmus? I think I remember hearing that. Either way, I'll provide another recommendation for the Marketo to...
Hi Ashley White,You can simply have a monthly subscription to an Email Performance Report that shows all of the emails that were sent in the previous month. In this report be sure...
Hi Jeffrey Fishwick, Good luck with you migration. I've used both systems and much prefer Marketo!It has been years since I did a Pardot to Marketo migration, but we had a similar...
Tried something similar - a 'book an appointment' button. A/B tested that against a simple 'book an appointment' link within test, and got to statistically significant results that...
Hi Alycia Simpson, At first glance, this looks like it would be the transition rules for pulling people into Stream 1. Can you double-check that is the case? If you want to pull p...
Hi Tom Kerlin, I've been in a similar situation before, and I can't stress this recommendation enough: ask your legal team for guidance. In my experience, the legal resources brou...
Hi Nikhil Sharma, Be careful about the specifics - if a person has unsubscribed, you legally need to honor that preference. What you're describing sounds like you want to mark a p...
Hi Leanne Persang - good luck with training! RCE is powerful!I'll echo what Samantha McCollough said - the most important KPIs are going to vary business to business. I was in a ...