David_Gaible

Hi Alexis Shamsi Hughes​ - in 2014 the company I was at evaluated Pardot and Marketo as we migrated off of Eloqua. At that time, Marketo had Pardot beat hands-down in nurturing and personalization capabilities. However, the marketing team was not very sophisticated and we frankly didn't need much of...

Hi Ravi,When I was an in-house Marketo manager, our PR team used Marketo for to send out their press releases to their contacts. We set up a separate workspace for the PR team - we considered a full partition, but didn't need it as the PR team didn't mind (in fact encouraged) if their contacts recei...

Hi Niti Shah​,Many good suggestions in this thread. Two things I'd add:1. Customize your training to your audience. End-users such as specialists and managers need to know different functionality compared to directors and VPs. Sales definitely needs different training than marketing. 2. Training is ...

Hi Kate LeCornu​, If you embed the first email within a program (and put that program into the stream), you can use a Smart Campaign to make the leads members of the program before entering them into the stream. Leads that are already members of the program will skip the program and go to the next p...

Hi Casey Muller​ - I did an internal training presentation at my firm last year on this. Key points that I stressed to the marketers:Compatibility between 1.0 and 2.0 templatesContent and Module navigatorsMobile preview - so nice!If you'd like more, message me directly, I can send you the deck I use...

Hi Amanda, I think the process could look something like this: Two Smart Campaigns. Push all the leads to the first smart campaign, which has alternating steps of 'Request Campaign' and 'Wait 1 day' as below: Unless you are constantly adding more leads to this program, the percentages you choose eac...

Hi Michelle Tang​, Take a look at a couple of different vendors. Good ones should give you a trial in which they'll append a small but representative sample of your customer data with the company info stripped out. See which vendor gives you the best matches. I've decided twice on ReachForce based o...

Hi Sue Liang​, Great question, this is a scenario I've wrestled with in a few of my past instances. At one of my last firms, when we introduced marketing's plan to implement lead scoring, sales leadership quickly got to the level of requesting a specific lead score for each product type. After white...

Hi Justin Laberge​, Good idea putting a floor on the lead score.To set the existing negative lead scores to zero, create a single batch smart campaign. Smart list is all leads that have score < zero, and the single flow action is to set the lead score to zero. Screenshot below!

Can't do it within Marketo. Good overview of how you could do it outside of Marketo in your own BI warehouse here: Exporting the Activity Log into an automated report