Great question for discussion Darrell. I'll echo what Sanford said - it's going to be a case-by-case thing for your org or client. I've been at companies that sold to enterprises, ...
Hi Chris Wilcox,This might not be your case, but I've made the mistake of confusing the A/B tests (available in Email programs) with the Challenger/Champion (available in other Pr...
Hi Taryn Spiller,At previous in-house role about 10% of our database was unsubscribed. That number was relatively low because we did a large data-cleanup exercise before activatin...
Hi Andy Goldstein,Every audience is different, but I agree with some of the sentiments expressed here - once a week is too much. Start with every other week, or monthly.Not sure y...
The BDR team at my previous role called all over the world and heavily relied on https://www.worldtimebuddy.com/. They loved it, said the time zones listed were always correct!
Hi Diego,The logic looks sound. When I've built out engagement stream transition rules in the past and wanted to test the logic, I'd have a smart campaign with the same logic run f...