Great piece Robb Barrett PRD. We use a similar process to capture lots of the one-off preferences for the dozens of live events our marketing hosts each year. I love keeping the n...
Hi ayca Yuksel - what do you currently use Lead Status for? In the Marketo instances I've managed, Lead Status was a field that sales reps would update. We'd then use those update...
In a past role I found some good results sending on Sunday evening. This was B2B marketing to real estate agents. These weekend sends worked best for events - we saw a statisticall...
Hey Ajay Sarpal sorry for the delay. Cascading assignment rules would look something like this! These smart lists would just be the logic that determine which reps get which leads...
Hi Ajay Sarpal - it can be done! I strongly second all the recommendations to have Salesforce handle lead assignment, but I've been in a situation where we handled complex lead as...
Jessica Biblis - the answer you got from support doesn't make sense to me either. I ran into a problem similar to this in a overly-complicated smart campaign with multiple wait st...
Hi Samantha McCollough, This isn't really a Marketo metric, but it is very important to my role as a marketing ops manager - campaigns launched within SLA. A large part of our Mark...