Marketo Employee
Joined the community 27-08-2012
Marketo Employee
San Mateo
Group Senior Manager
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Hi Jeff, Answer to B) Assuming no costs are added but behavior for a channel is set to inclusive, what happens to Program members by cost timeframe report? I assume that data would...
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Attribution is how Marketo gives credit to the programs that help influence sales and opportunities. Test your knowledge with the following exercises:Acquisition AttributionHow man...
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Attribution is how Marketo gives credit to the programs that help influence sales and opportunities. Test your knowledge with the following exercises:Acquisition Attribution (FT) f...
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The first example is using the Explicit Setting (Credit is given to a program if the contact reaches success and has an opportunity role/primary):Seminar in AnaheimOne of the two n...
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An overview of the native Forward to Friend functionality in Marketo. Using the Forward to Friend token in your emails allows you to track leads who have received a forwarded email...
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Hi Yen, I am only aware of filtering opportunities in the Program Opportunity Analysis report by closed and created Year, Quarter and Month.
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Here are some tips to troubleshoot RCE Program Opportunity Analysis issues:IssueSuggested RemedyIt is difficult to sort by program in RCECreate a program naming convention which is...
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Since understanding the results of the different RCE attribution settings can be challenging I have done my best to outline an example so you can see the differences.This first exa...
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You can change the way Marketo ties contacts to opportunities for acquisition and success attribution, FT and MT.These settings will impact RCE reports under the Program Opportunit...
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Hi Carey, I am glad you like my articles. I can't figure out how to make the page fit on the PDF. The page size appears to be controlled by the platform. If you post your email add...
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