Marketo Employee
Joined the community 27-08-2012
Marketo Employee
San Mateo
Group Senior Manager
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Another great way to understand the differences is to remember that FT is Acquisition Attribution and success in the program is not required. MT is Success attribution.
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Marketo enables marketing users to leverage their SFDC Opportunity data to better target, segment and communicate with prospects and customers. Marketo has only read access to the ...
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In-depth information about how each of the SFDC Opportunity standard fields are used in Marketo.FieldTechnically Required for IntegrationHow Field is Used in MarketoOppty Info Appe...
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Checklist for making sure you will see Opportunity information in Marketo.SFDC Opportunity Object must be synced to Marketo.Opportunities must use the standard amount field.Opportu...
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When you use the Convert Lead Flow step it will convert your lead to a Contact and create a new Account and Opportunity. Marketo unfortunately cannot convert the Lead into an ex...
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In most cases I don’t recommend tracking the statuses sent, delivered, opened, clicked or unsubscribed (if using default unsubscribe). All this information is available in an email...
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Hi Edward. I am happy to hear you like the article. I created an RCE tag.
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Great info Susan. Thanks for sharing.
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Thanks Anna! Happy you like the suggestion. You can also have multiple success statuses but except for events (e.g. Registered = Success, Attendance = Success), I wouldn't recommen...
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Very helpful article Kristen. Thanks!
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