The program membership date is set when a record is added to a program by changing the program status. You can see the program membership date when you click on the members tab in ...
Hi Rachel. I would recommend having the smart campaigns in each individual program like how you have it set up. Having everything in one program makes it easier to follow a checkli...
Hi Tiffany, Marketo doesn't automatically move records to a new status like the status you have set to be "Success". You typically have to have a trigger or batch smart campaign ch...
A Marketo channel is the type of marketing activity (e.g. webinar, seminar, tradeshow, email newsletter, nurture campaign) you will be conducting with Marketo. A channel is not alw...
A good tag system can be super helpful for filtering your reports. Tags can also be used for filtering the Marketo Marketing Calendar. It is best practice to create all tags before...
Customers often ask me for assistance to trouble shoot issues with their attribution reporting. Here a checklist you can use to help make sure you have set-up everything correctly....
A good program naming convention can help you keep Marketo organized since programs are automatically sorted chronologically in folders and reports. Consistent naming will also mak...