If you are integrated with a CRM like SFDC, the account/company fields in Marketo as viewed on the Company Info tab of a record are editable when a record is in Marketo only or is ...
If you previously hid a particular field from the Marketo profile through field-level security and now you expose it to Marketo, the existing field values will only sync to Marketo...
Renaming a field in SFDC
If you change the label of a field in SFDC, nothing changes in Marketo.
If you change the (API) name of a field in SFDC, two things will happen:
A new fi...
I am often asked what is the best way to make sure you have set-up the Marketo profile correctly for the Marketo SFDC login user. Here is the process I use to verify the set-up and...
SFDC Formulas are calculated when the record is requested, therefore they don’t change the ‘last modified’ date, so changes don’t automatically sync to Marketo. When another field ...
Hi Tim - If you want to be more granular than creating additional programs is the best way to go. If the content was created specifically for the paid campaigns I would split the c...
In some cases you may want to make your SFDC field read only and not allow Marketo to write to the field. Making a SFDC field read only may be important if your SFDC instance is co...
Hi Tim, great question. I clarified in my article how the SFDC ID tokens can be used. The tokens can be used in an email. The tokens can't be used in a Change Data Value flow step ...
Here are some Salesforce-related system fields/tokens that will be available in Marketo automatically when you setup the sync.
Field
Description
Available in Marketo as a...