Brian_Law_MKTO

Attribution is how Marketo gives credit to the programs that help influence sales and opportunities. Test your knowledge with the following exercises:Acquisition Attribution (FT) for Pipeline CreditAcquisition attribution (FT) gives credit to the program that acquires the contact. Which program rece...

The first example is using the Explicit Setting (Credit is given to a program if the contact reaches success and has an opportunity role/primary):Seminar in AnaheimOne of the two new names is in Marketo only and the other is only a lead in SFDC.The two records who reached success are both contacts i...

An overview of the native Forward to Friend functionality in Marketo. Using the Forward to Friend token in your emails allows you to track leads who have received a forwarded email through this link, and automatically adds them as a new lead if they are not already in the database. The token used in...

Here are some tips to troubleshoot RCE Program Opportunity Analysis issues:IssueSuggested RemedyIt is difficult to sort by program in RCECreate a program naming convention which is easy to sort by. For example, try starting all program names with YYYY for year and MM for month. Include the day if th...

Since understanding the results of the different RCE attribution settings can be challenging I have done my best to outline an example so you can see the differences.This first example uses the Explicit Setting (Credit is given to a program if the contact reaches success and has an opportunity role/...

You can change the way Marketo ties contacts to opportunities for acquisition and success attribution, FT and MT.These settings will impact RCE reports under the Program Opportunity Analysis, Opportunity Analysis and Lead Analysis areas. This will also affect the Program Analyzer report.Changing thi...

Marketo enables marketing users to leverage their SFDC Opportunity data to better target, segment and communicate with prospects and customers. Marketo has only read access to the SFDC opportunity object. It is best practice to only sync the SFDC opportunity fields you need and you can sync standard...

In-depth information about how each of the SFDC Opportunity standard fields are used in Marketo.FieldTechnically Required for IntegrationHow Field is Used in MarketoOppty Info Appears in Marketo Record View TabAvailable in Marketo Added to or Updated Oppty Smart Campaign TriggerAvailable in Marketo ...