Checklist for making sure you will see Opportunity information in Marketo.SFDC Opportunity Object must be synced to Marketo.Opportunities must use the standard amount field.Opportu...
When you use the Convert Lead Flow step it will convert your lead to a Contact and create a new Account and Opportunity.
Marketo unfortunately cannot convert the Lead into an ex...
In most cases I don’t recommend tracking the statuses sent, delivered, opened, clicked or unsubscribed (if using default unsubscribe). All this information is available in an email...
Thanks Anna! Happy you like the suggestion. You can also have multiple success statuses but except for events (e.g. Registered = Success, Attendance = Success), I wouldn't recommen...
Hi Ashley. Today I wrote an article covering progression statuses including Online advertising. Check it out at Channel / Program Status Best Practices - Part 1 Thanks!
Here is a summary of recommended statuses and steps for the most common channels.I recommend numbering your statuses and adding “Success” to the success status. It will make it cle...