Marketo Employee
Joined the community 27-08-2012
Marketo Employee
San Mateo
Group Senior Manager
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Program statuses are defined when you create your Marketo Channels. You can use a program status to determine the level of success for each of your marketing tactics (e.g. Number o...
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Hi Jason, thanks for the feedback. I really appreciate it.
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I am often asked about the best ways to use the RCE Program Opportunity Analysis Report. Here are some of the business questions you can answer using it.How much pipeline did a giv...
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Setting acquisition is critical for acquisition attribution reporting. The Marketo Program (aka the marketing tactic/activity) which generated the new name in Marketo should be giv...
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Programs must have period costs otherwise they won’t be included in RCE reporting unless you set the analytics behavior for a channel to inclusive. However, if you want to filter b...
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To ensure your programs will appear in RCE reporting regardless of whether you included a period cost or not, I recommend setting all non-operational channels to inclusive. A frien...
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The program success date is set when a record’s program status is changed to the status which is associated to “Success”. You can’t see the success date when you click on the membe...
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The program membership date is set when a record is added to a program by changing the program status. You can see the program membership date when you click on the members tab in ...
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Hi Mark. I appreciate the feedback.
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As long as you are already setting the program status to success you are good. I clarified my bullet point. Thanks!
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