Ruchi_Lapran1

It depends on the frequency at which you are scoring. Some people score behavior and demographic at "every time" cadence which may inflate the total lead score. Keeping a cap is a good idea where the scoring threshold is low but the frequency of scoring is high. One point worth considering is when y...

You won't be able to track for a deleted user. Otherwise, you can also see in the summary of your Email Program

Hi Charlotte, If you are attributing the channels and lead sources, they can also be included in scoring the outcomes. Even the non-gated content might have some links or CTAs which can be powered by including UTM tracking which would fetch all the relevant scoring parameters for you.Additionally, y...

You can take extra measures for recording valid registrations:1. Captcha is one way of suppressing spam attacks but it's not 100% foolproof. If they bypass it somehow, it's good to include two-factor authentication in the registration process. After form submission, an email holding a verification l...

I experienced a similar situation when the master template was updated to accommodate a module change and manually we had to insert that module in each email. The good thing was the client didn't require that module in existing emails so the exercise was conducted in newly created emails only.I'm in...

I second your thought. There can be a use case where all the accounts need to be marked as named accounts so I'm wondering if that can be enabled somehow.

This is crisp and insightful Vinay!Merging 2 instances can be very tricky if they are old or holding large no. of programs and data size. It's always a good option to prepare a checklist of activities and set your priorities. I'd also like to add post merging activities are equally critical as you h...