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Marketers constantly seek smarter ways to build segmentations or profiles for targeting the right audience through the right channels at the right time. While traditional segmentation is helpful to gauge the intent based on behavior, demographics, or engagement activities, it often falls short in pr...
Managing multiple email addresses within Marketo can be tricky, but it's a common challenge in many marketing automation strategies. Often, prospects or customers have alternate email addresses for different purposes (e.g., work and personal emails), and managing them accurately is essential to crea...
I can see this in my instance.Many times I have felt like giving up on sync issues...definitely gonna try this!
Multi-product lead scoring is an interesting yet powerful strategy specially when it's for leads and contacts both. You also need to ensure product scoring aligns with existing scoring model.Sharing some ideas you can apply:1. Continue using your current lead scoring model (demographic + behavior) f...
Thanks for sharing @Kenny_Elkington
@nishanth27 Email Insights does not support filtering by custom fields (like POI). To analyze emails linked to specific forms, you’ll need to use Smart Lists or Program Performance Reports in the Analytics section of Marketo to identify email sends connected to the specific form POI field.While it ...
Were you able to apply the exclusion? Marketo doesn’t provide any in-house feature to create custom calendars for skipping emails during public holidays, but we can build a solution using custom logic. Thinking out loud here so choose what suits your requirements if you are still struggling 🙂 1. Cu...
Marketo Segmentation allows you to define rules to categorize your audience based on fields to bucket them into individual segments. Segmentation is crucial to the utilization of your Marketo database and gives you the ability to analyze your data for planning your marketing outreach. The presence o...